Prada Brand Management Assignment Example | Topics and Well Written Essays - 3500 words

Prada Brand Management - Assignment Example As detailed from its actual output, with Prada there is a need for the combination of creativity, innovation, fashion and fresh idea of what prestige is all about. This shows the target market niche how Prada seeks to be differentiated. The brand believes that there could be no limit to a man’s imagination, leading to the emancipation of actual product that suits the need to be updated with the latest trends in fashion designs. Now that exactly what makes this brand cool. For Prada, variety is necessary, but the bottom line of it comes with the idea of the culture of fashion, creativity, prestige, and innovation. Combining these ideas produces a cool fashion with luxury and elegance, exactly what Prada has done for years. ...â€Å"The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality.† Prada also expresses the fundamental idea of exclusivity as it promotes the benefits of redefining the norms and styles and unparalleled craftsmanship. These promote essential values that are actually unique to Prada, making it remarkably cool from the subjective standpoint of someone else. What might have made Prada one of the coolest brands in Europe is its ability to produce something essential that is new at the right time, exactly when there are prevailing needs for it. Something cool from this point of view is the ability to create latest and fresh innovation that has yet to explore the prevailing market needs. Prada is good at doing this stuff and which is a vital activity that it masters through time. Prada may exactly be the coolest brand in the fashion industry today, but that never stops then to grow more from there. The brand has now become one of the respected brands and benchmark for fashion around the world. Why wait for long? Try Prada today, for your need of a cool fashion with an edge and a touch of luxury and elegance.  

C4 Auto Brokers Business Plan Essay Example | Topics and Well Written Essays - 5000 words

C4 Auto Brokers Business Plan - Essay Example Orange Blossom Trail (near O.B.T. and Colonial Drive). C4 Auto Brokers will purchase vehicles from the auto auctions in Orlando (Mannheim) and Sanford. The business will focus purchasing and re-selling used Asian economy cars, with an emphasis on reliable models (i.e. Toyota Camry, Nissan Sentra, Honda, etc.) Advertising will be focused on Craigslist and Auto Trader. The company initially will only offer cash sales and indirect financing sales (i.e. credit unions, banks, etc.); utilizing a floor plan financing structure. At a later date, once the company’s liquidity has been increased, the business model is cash flow positive, and a lending consultant has been contracted; the company might offer some in-house financing (i.e. buy here, pay here). C4 Auto Brokers will provide an enjoyable car buying experience for its customers by focusing on honesty, professionalism, car quality, and reasonable pricing. Following these values will maximize the customer’ satisfaction and produce an attractive profit for the owners. 1) America’s standard of living is under pressure, with several American families living paycheck to paycheck. This means more American families will fall into the profile of used car purchasers and potential buy here/pay here consumers. In addition, as the value of the dollar erodes (i.e. the cost of living rises), families feel the pressure to reduce all expenses. 1)Â  Short-term and long-term interest rates will likely upsurge in the impending future, as the current operational.